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Developer Advocate -

Requisition No.:  155523
Category:  Marketing
Location:  Boulder, CO, US

Do you want to help eliminate barriers between ideas and business outcomes? We want you to bring your unique experiences and creative ideas to the table. CA Technologies provides software and solutions that help our customers to develop, manage, and secure complex IT environments to increase productivity and enhance competitiveness in their businesses. It’s our aim to encourage global collaboration and results-oriented innovation, while supporting and developing our talented people and our communities. CA Technologies will empower you to drive authentic success, for both the business and yourself in the application economy. is a startup within the Accelerator program at CA. Waffle automates project management for teams building software.


Do you thrive talking to customers every day and helping them solve problems? As a Principal Developer Advocate, you are a thought leader in your industry and have a wide breadth of experience delivering technical talks at well-known conferences. You create the strategy for developer advocacy for products, and also steer the product marketing strategy to align with developer advocacy.


At, we’re looking for someone to engage with engineers who would love to adopt Waffle, and also work with our new customers to help them be more awesome. You will wear a few different hats:

  • Be our brand ambassador. Travel to a couple events a month, including speaking at coding schools (they love Waffle!), meetups, and conferences. Sometimes we will be a sponsor, and sometimes you will just have swag in a backpack and be part of a community.
  • Help new customers be successful in the product. We have hundreds of new users sign up every week, and we want you to help them discover how Waffle makes their team ship better software faster.
  • Nurture relationships with our existing customers. Thousands of teams use Waffle every day to get work done, and we want to help them be more successful as their teams grow.


What will make me great at this role?

  • You have 7+ years of related professional experience with a background coding or working with development teams. You have to understand the pain that engineering teams experience to be part of the community.
  • You have experience in sales or a customer success role for a technical product. We are not looking for someone with just marketing experience, but someone who has been hands-on with customers before.
  • You enjoy traveling and engaging with people you don’t know.
  • You are a self-starter. You will be our first hire of this type, so a lot of the stuff you are doing will be self initiated.
  • You are achievement-oriented. We will set clear success criteria, and of course iterate as we go. We will align the goals we set to our bonus structure so you will be rewarded for helping the business grow.


What makes me an extra-good fit?


  • You demonstrate a growth mindset with an ardent desire to continuously seek out ways to grow both personally and professionally.
  • You take intelligent risks and see failure as a challenge and opportunity to improve.
  • You thrive in an agile environment.


Why would I love to work at


  1. Influence - We are a small team. You are empowered to help us succeed.
  2. Location: Boulder, Colorado - 300+ days of sun, mountains, skiing, biking.
  3. Pace - Sustainable.
  4. Career - Support for attending conferences, writing books, blogging and speaking.
  5. Camaraderie - We have an awesome team.
  6. Collaboration - Our team works closely together in an agile Scrum style, enabling us to learn from everyone's experience rather than getting trapped in silos.


Do you love a startup environment, where you can own responsibility for large parts of a business and be empowered to make real change? Join our team as we change the way software teams track work.

If you want to fulfill your potential, be acknowledged for your achievements, and be given autonomy to make decisions for your business and customers; if you want to work with a company that respects you as an individual - recognizing both your needs at work and your responsibilities outside of it - then CA Technologies is where you belong.


At CA Technologies your passion and expertise can directly impact the business and you’ll help offer our customers practical approaches to delivering new, innovative services and value through IT.


We offer competitive salary, company-sponsored premium Medical/Prescription & Dental Plans, company-paid Holidays, Vacation, Anniversary Service and Sick Days, 401(k) Plan, Education/Training Reimbursement, Charitable Gift Program, Adoption Assistance Program.


Learn more about CA Technologies and this opportunity now at


We and all of our subsidiaries are equal opportunity employers. As such, it is our corporate policy to fill positions with qualified candidates regardless of the candidate’s race, color, sex, age, religion, ancestry, national origin, citizenship status, marital status, sexual orientation, gender identity, genetic information, disability, pregnancy, military status, veteran status or any other protected group status.


Note to Recruiters and Placement Agencies: We do not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website or to any of our employees. We will not pay fees to any third party agency or firm and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered our property and will be processed accordingly.


If you require an accommodation with the online application process, please contact Talent Acquisition at 1-800-454-3788.



Nearest Major Market: Boulder
Nearest Secondary Market: Denver

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