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Product Marketing Manager

Requisition No.:  153921
Category:  Marketing
Location:  New York City, NY, US

Do you want to help eliminate barriers between ideas and business outcomes? We want you to bring your unique experiences and creative ideas to the table. CA Technologies provides software and solutions that help our customers to develop, manage, and secure complex IT environments to increase productivity and enhance competitiveness in their businesses. It’s our aim to encourage global collaboration and results-oriented innovation, while supporting and developing our talented people and our communities. CA Technologies will empower you to drive authentic success, for both the business and yourself in the application economy.


This position is responsible for providing content marketing leadership to ensure the success of the CA Mainframe solution including supporting digital marketing, social media and asset development.


Key Responsibilities:

Act as a content marketing expert providing support to the broader CA Mainframe solution marketing team.

Execute the following activities for the solution area:

  • Social Media: Maintain Linked In, Twitter presence, social post banks and grow our follower base
  • Digital Marketing: Manage our Mainframe.AI blogsite and help to launch it externally to grow readership
  • Content Marketing: Assist with creative review and publishing of assets to customers, sales and social media
  • Asset Development: Develop highly graphical presentations for events and customer-facing meetings
  • Product Marketing: Prepare solution-level assets such as e-books, working with senior product marketers
  • Serve as key resource to the field and channel for a product


Role Definition:

This is an individual contributor role and the person is expected to be a self-starter. The product marketing manager will work within a distributed team environment and must be comfortable working multiple team-members in product marketing, thought leadership, digital marketing and social media.


Business Travel and Physical demands:

Business travel of approximately 10 percent yearly is expected for this position.  Will be physically located in our Burlington, MA, office.


Preferred Education:

Bachelor's degree or global equivalent in a marketing communications, graphic design or business field.


Work Experience:

2-5 years of experience in digital marketing, social media, product marketing in a technical industry. B2B experience is preferred.


Skills & Competencies:

  • Understands business concepts and is able to refine and then resolve ambiguous problems or issues.
  • Ability to effectively convey information to a wide variety of internal audiences and to customers, suppliers, and partners.
  • Exercises judgment within defined procedures and practices to determine appropriate action.
  • Demonstrates strong writing and presentation skills.
  • Participates well in teams and uses basic skills to influence team members.
  • Ability to negotiate at a cross-functional level; is willing to give and receive feedback.
  • Shows initiative and demonstrates leadership commensurate with the scope of their responsibilities.


If you want to fulfill your potential, be acknowledged for your achievements, and be given autonomy to make decisions for your business and customers; if you want to work with a company that respects you as an individual - recognizing both your needs at work and your responsibilities outside of it - then CA Technologies is where you belong.


At CA Technologies your passion and expertise can directly impact the business and you’ll help offer our customers practical approaches to delivering new, innovative services and value through IT.


We offer competitive salary, company-sponsored premium Medical/Prescription & Dental Plans, company-paid Holidays, Vacation, Anniversary Service and Sick Days, 401(k) Plan, Education/Training Reimbursement, Charitable Gift Program, Adoption Assistance Program.


Learn more about CA Technologies and this opportunity now at


We and all of our subsidiaries are equal opportunity employers. As such, it is our corporate policy to fill positions with qualified candidates regardless of the candidate’s race, color, sex, age, religion, ancestry, national origin, citizenship status, marital status, sexual orientation, gender identity, genetic information, disability, pregnancy, military status, veteran status or any other protected group status.


Note to Recruiters and Placement Agencies: We do not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website or to any of our employees. We will not pay fees to any third party agency or firm and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered our property and will be processed accordingly.


If you require an accommodation with the online application process, please contact Talent Acquisition at 1-800-454-3788.



Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

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